Posted by bsrecruit - VERIFIED EMPLOYER VERIFIED13 Mar 7:15 pmSurulere, Lagos
•Monitor, measure and manage brand
•Increase brand awareness, relevant
differentiation, value, accessibility and
•Develop brand plan.
•Monitor progress against brand plan
•Be responsible for results against brand
•Drive brand understanding and support
throughout the organization
•Champion/drive initiatives that support
delivery of the brand promise.
•Brand messaging – elevator speech, tagline,
campaign themes, proof points, etc.
•Manage the brand architecture.
•Maintain brand identity consistency
•Chair the brand identity council/team/board
Help determine identities for new brands/
•Anticipate and accommodate new brand
Intuitive brand architecture
– Strong name and icon
– Tagline that succinctly reinforces brand promise
•Developing brand messaging including an
•Educating employees about the brand
promise, elevator speech and identity
standards and giving them the incentives,
tools and training to become effective brand
•Developing an integrated launch and
ongoing marketing plan
•Reinforcing your brand’s promise at each
point of customer.
•must be diligent.
•must be hardworking and trustworthy.
•must be willing to work with minimum supervision.
•minimum of Nd,Hnd,Pgd,Bsc,phd in any related courses.
•must be ready to face challenges.
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