Posted by Mc Timothy Associates- VERIFIED EMPLOYER VERIFIED27 Jan 3:53 pmIkeja, Lagos
Mc Timothy is a full service Management consulting, Recruitment and Business Training firm that enables business greatness and effectiveness through customer-centric innovative solutions. We provide leading edge management strategy and HR infrastructure support with exceptional customer service leading to improved performance of our client organisations.
Our client required the services of an experienced person to fill the post of a Marketing Manager urgently
To develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
To promote and implant the company’s brand nation-wide to enhance our culture and essence.
Make decisions relating to marketing aspects of brand internally and externally and deliver promotional activities.
Develop a strategy that will build a strong brand that is fit for purpose and will support our business objectives.
Develop and implement a brand research, tracking programme that will monitor the brand and build an understanding of brand perception.
Make informed decisions on brand development, support new brand activities, ensure the brand values and culture are reflected accurately.
Liaising with legal and compliance personnel, to ensure the brand collateral is registered for trademark and intellectual property rights where necessary and that this value is understood
Carry out marketing strategy development by analyzing market trends & consumer insights and developing business opportunities for brands.
Ensure marketing communications plan for the brandincludes internal and external customers through strong stakeholder planning.
Monitor customer and supporter reactions to brand through focus groups and market research ensuring this feeds into the brand communication planning.
Implement the brand guidelines – making sure they are followed and adapted appropriately.
Oversee the production of marketing products through a variety of channels which may include TV and radio adverts, newspaper and magazine advertisements, email or on-line campaigns, and road shows.
Use all necessary channels to ensure new staff and volunteers understand their roles in replicating and promoting the brand such that the organisation breathes the brand
Develop and communicate strong brand messages reinforced through media stories, award success, and internal story telling
Work with HR to ensure that living the brand is evident in throughout our HR practice
Co-ordinate and deliver a range of activities inline with our company’s goal and objectives
Responsible for ensuring staff compliance /adherence to established internal control procedures for financial and other transactions;
Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
Protects organization’s value by keeping information confidential.
Accomplishes marketing and organization mission by completing related results as needed.
Engage with cross functional resources (leadership, Quality, Supply Chain) in Head Office and use their support to successfully implement market activation activities on ground
Gain Management approval and successfully launch new products.
The post holder will be working in a developing environment and he/she will therefore be expected to undertake other appropriate duties as required for the effective operation of the company
Respect the unique contribution of every individual and work positively in an equal opportunity and diverse environment
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• Minimum of HND/BSc in any relevant field with appreciable knowledge in fast food industry.
• Experience in the application of digital marketing and social media as part of integrated marketing campaigns.
• Minimum of three (3) years’ experience
Interested Applicant should submit their CV or Click the "Apply Button"
Application Deadline 20-Feburary-2016
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