Executive Marketing Manager

Posted by Rock Foundation Consulting - VERIFIED EMPLOYER VERIFIED 4 Mar 10:22 amBariga, Lagos

Responsibilities
•Plan and implement the required marketing activity to drive footfall and inquiries that will enable targets across all channels to be achieved.
•Plan, execute and evaluate the marketing budget to maximize productivity
•Work with the online marketing team to build traffic to the website and maximize online visits
•Manage the brand social media plan
•Manage the effective use of the database- develop an aggressive acquisition and retention plan
•Develop marketing campaigns to drive productivity and services
•Maximize customer insight and research opportunities in conjunction with e-commerce
•Co-ordinate special events- fairs, career forum and exhibition.
•Research and share key market and service trends and competitor activities
•Monitoring and analyzing market trends
•Studying competitors’ products and services
•Exploring ways of improving existing products and services, and increasing profitability
•Identifying target markets and developing strategies to communicate with them
•Liaising with other internal units such as online marketing and content management
•Producing reports to monitor results
•Presenting findings and suggestions to company directors or other senior managers
•Supporting and managing the marketing team

Job Requirements:

CORE COMPETENCIES:
These are personal traits that will best help the associate to successfully perform the essential functions of the job.
•Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
•Integrity - Job requires being honest and ethical.
•Initiative - Job requires a willingness to take on responsibilities and challenges.
•Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
•Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
•Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
•Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
•Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
•Cooperation - Job requires being pleasant with others on the job and displaying a good-nature and cooperative attitude.
•Candidate must be very articulate, have a sense of humor, easygoing, but much disciplined. We need a culture fit!
•Have knowledge of a wide range of marketing techniques and concepts
•Be an excellent communicator
•Be able to respond well to pressure
•Think creatively
•Be interested in what motivates people
•Be proactive and able to take the initiative
•Be able to motivate and inspire a team
•Be well presented with a professional manner
•Be persuasive and diplomatic
•Have a good business awareness
•Be able to work within a budget
•Be able to meet target in short time
•Be a computer literate

Entry Qualifications and Experience
•A Higher National Diploma or Bachelor's degree in Business Administration, Marketing, Communications, Advertising, Accounting or any related discipline from a recognized institution
•Minimum of (2) two years relevant working experience in marketing management with proven success, however there will be training

I do not want to be contacted by telemarketers.


Industry:
Media, Advertising / Marketing
Job type:
Full Time
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