Brand manager

Posted by Ohaneche Tobechukwu - VERIFIED EMPLOYER VERIFIED28 Feb 12:01 pmNew Layout, Port Harcourt

EXLS is a customer-focused resource firm that offers consistently outstanding services . We have earned a reputation for providing “the best resource services”. Industry experts have awarded us for delivering outstanding services.
We offer opportunities for employment in administrative, professional, technical and delivery-specific disciplines, irrespective of the level or area of responsibility, each employee contributes to the growth and success of our airline. We believe that individuals score goals, but ultimately “the team wins the game”.

We are recruiting to fill the position of:

Job Title: Brand Manager

Location: Port Harcourt
Division: Commercial
Department: Marketing
Reporting To: AVP Marketing
Working relationship: Sales, Marketing, E-commerce, Frequent leads and sensitazation Program, Advertising Agency, Customer Relations.

Primary Objective

This role would lead the creative development, planning and execution of all branding initiatives for the Exls brand across all the markets within the framework of an agreed strategy, meeting operational targets for Top of Mind Awareness, revenue, profitability and increased brand equity.
The remit of this role will also include Event & Sponsorship Management.

Principal Accountabilities and Responsibilities

Analyze how the Exls brand is positioned in the market and deploy strategies to ensure it aligned per the company requirements.

Provide strategic brand support and make recommendations on brand building initiatives per region in order to drive brand performance for products and services.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get consumers to “take action”
Establish performance specifications, cost and price parameters and market applications.
Measure and report performance of all brand/marketing campaigns, and assess against goals (ROI and KPIs).
Oversee branding activities to ensure consistency with brand/sales strategy.
Custodian of the Brand Design Guidelines to ensure all agency partners, suppliers, regional sales teams and internal audiences follow the guidelines and ensure consistency across all channels, markets and regions.
Collaborate with Sales and regional teams to develop and deploy effective channel communication materials.

Be the point of contact between the company and printers and other collateral vendors to ensure printing and merchandising are to quality and brand guidelines.

Person Specifications

University degree or HND,
Proven working experience as Brand Manager.
Drive for results and leaderships skills.
Excellent understanding of the full marketing mix.
Highly creative with ability to think out of box.
Develop sales/marketing tools and collateral.
Proven ability to develop brand and marketing strategies and effectively communicate. recommendations to executive management.
Strong analytical skills and data-driven thinking.
Advanced communication and interpersonal skills.
Up-to-date with latest trends, branding best practices and digital marketing applications.
Comfortable working with numbers, metrics and spreadsheets.
Excellent oral and written communication skills.
Mode of Application: text your biodata to the phone number above, NOTE: no calls

I do not want to be contacted by telemarketers.


Industry:
Business / Corporate Management
Company website:
excellifestyleng.com
Job type:
Full Time
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