Posted by PC RECRUIT NIGERIA MEMBER29 Aug 11:17 amIsolo, Lagos
Our client is a Brand Development and Marketing company with major business activities in Personal and Home care products. As a result of growth and expansion, they are introducing a new brand of mobile phones into the Nigerian market and are therefore requesting for application from qualified and experienced candidates to fill the position of a Brand Development Manager.
>> Analyse how our brand is positioned in the market and crystallise targeted consumers insights
>> Take brand ownership and provide the vision, mission, goals and strategies to match up to
>> Translate brand strategies into brand plans, brand positioning and go-to-market strategies
>> Lead creative development and create motivating stimulus to get targeted population to “take action”
>> Establish performance specifications, cost and price parameters, market applications and sales estimates
>> Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
>> Coach the team and get the best from everyone
>> Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
>> Oversee marketing and advertising activities to ensure consistency with product line strategy
>> Monitor product distribution and consumer reactions
>> Anticipate bottlenecks
>> Brainstorm new and innovative growth strategies
>> Align the company around the brand’s direction, choices and tactics
>> Graduates with 5 years & above with experience in the Strategy function in a reputed advertising agency.
>> 4-5 years background in consumer research & insight mining in a research agency
>> Should have good quantitative skills as well in terms of ability to grasp and understand pricing, margins etc for the products.
>> Also should have willingness to travel to North – any reservations on this front is non-negotiable.
>> Should have worked with mobile phone brands for a minimum of 2 years.
Remuneration: Attractive but negotiable
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