Advertising Copywriter

Posted by Bevas Logistics MEMBER18 Sep 4:10 pmApapa, Lagos

Copywriters are responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for tv and/or radio adverts. Typical responsibilities include:

interpreting account briefs
researching clients, their competitors and the target audience
producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues
monitoring campaign effectiveness
liaising with clients and colleagues, and meeting project teams to consider advertising requirements
updating and amending campaigns according to feedback
supervising junior staff
writing reports.

Key skills for advertising copywriters

It is essential to have a good appreciation of what working within the advertising industry involves.professional copywriters must continually update and maintain their familiarity with industry trends and standards.
A good portfolio of work should be prepared to demonstrate abilities to employers, who look for evidence of the following skills:

excellent self-motivation
commercial awareness
ability to work well under pressure and meet deadlines
good teamworking skills
administrative and organisational skills
IT proficiency
attention to detail
accuracy both in terms of grammar and information, as adverts must not be misleading
creativity and an ability to produce innovative and original ideas.

I do not want to be contacted by telemarketers.

Media, Advertising / Marketing
Job type:
Full Time
Report this ad

Apply for this job


Stay safe!

  • Research the employer if possible
  • Don't give out personal information before meeting the employer in person
  • Report this ad if it is a disguise for a network marketing or pyramid scheme job

Watch out for:

  • Promises of a job upon payment of a fee

More on staying safe

Visit member's page
Bevas Logistics

Business Development And Logistics

Share this ad

More ads from Bevas Logistics